Window replacement is one of the most expensive home improvement projects, with whole-home replacements running $10,000 to $25,000 or more. At that price point, homeowners don't make impulse decisions. They research companies, compare products, read reviews, and request multiple quotes before choosing a window contractor.
Your website is where homeowners decide if you're worth calling. Product pages, installation galleries, energy efficiency information, and real customer reviews are what separate the professional window companies from the fly-by-night installers. National brands like Andersen and Pella spend millions on marketing — your website is how you compete locally.