97% of consumers search online for local services before making a call. When a pipe bursts at 2am, homeowners grab their phone and search 'emergency plumber near me.' If you don't show up, you don't exist.
A Google Business Profile helps, but it's not enough on its own. GBP listings without a website convert at a fraction of the rate of those with one. A professional website gives you the space to showcase your services, display your license and insurance, share reviews, and give potential customers the confidence to call you instead of the next result.