Simple Math, Big Returns
Let's talk about the ROI of a contractor website in the simplest terms possible. Your website costs $100/month. If it brings you even one extra job, how long does that job pay for your website? For most trades, the answer is months or even years.
The Numbers by Trade
A single plumbing service call averages $300-$600. That's 3-6 months of your website paid for with one call. A water heater replacement at $1,800 covers 18 months. A sewer line repair at $4,000 pays for over 3 years.
For roofers, the numbers are even more dramatic. A roof repair at $1,000 covers 10 months. A full roof replacement at $11,000 pays for your website for over 9 years. One job. Nine years.
Electricians see the same returns. A panel upgrade at $2,000 pays for 20 months. A whole-home rewire at $10,000 covers over 8 years. HVAC contractors who land a single system install at $12,000 have covered a full decade of website costs.
It Only Takes One
Most contractor websites generate far more than one lead per month. But even if yours generates just one extra job per year — one job that you wouldn't have gotten without your website — the investment pays for itself many times over. The question isn't whether you can afford a $100/month website. The question is whether you can afford not to have one.
What About the Jobs You're Missing?
Here's the part most contractors don't think about: every month without a website, you're not just missing out on one job. You're missing out on every person in your service area who searched for your services and found your competitor instead. Those leads are going somewhere. They should be going to you.