Cheap Websites Are Expensive
It seems counterintuitive, but the cheapest website option almost always ends up costing you the most. Whether it's a $500 Fiverr site, a free Wix template, or your nephew's college project, cutting corners on your website has real consequences for your business.
The Hidden Costs of Cheap
A $500 website typically comes with zero ongoing support, minimal SEO, generic design, and no strategy for actually generating leads. When it breaks — and cheap sites always break — you're paying someone else to fix it or rebuild it. When it doesn't generate calls — and it won't — you've wasted money and time on something that sits there doing nothing for your business.
The average contractor goes through 2-3 cheap websites before investing in something that actually works. Each one costs $500-$2,000 for the build, plus months of frustration and lost leads. By the time they get a real website, they've spent more than they would have if they'd just done it right the first time.
What "Doing It Right" Looks Like
A professional contractor website isn't about bells and whistles. It's about the fundamentals: fast load times, mobile-first design, SEO-optimized content, local targeting, clear calls-to-action, and ongoing maintenance. These basics are what separate websites that generate leads from websites that collect dust.
At Forge Software, doing it right costs $100/month. Everything is included, nothing is extra, and your site is built to perform from day one. No rebuilds, no hidden costs, no wasted months wondering why your phone isn't ringing.