Trust Is Everything in General Contracting
No trade requires more trust than general contracting. Homeowners are handing you tens of thousands of dollars and access to their home for weeks or months. Your website's primary job is to build that trust before you ever meet the homeowner in person.
Project Portfolios Win Bids
Detailed project portfolios are the most important element of a general contractor website. Not just photos — project stories. What was the scope? What challenges did you solve? How long did it take? What did the homeowner say? Each project page is a case study that demonstrates your capability, reliability, and quality.
Process Pages Build Confidence
Homeowners are nervous about remodeling. They've heard horror stories about contractors who disappear, go over budget, or do shoddy work. A detailed process page that walks them through your approach — from initial consultation to final walkthrough — reduces anxiety and positions you as the organized, professional contractor they want to hire.
License and Insurance Are Non-Negotiable
Your contractor license number, insurance information, and any relevant certifications should be prominently displayed on your website. For a trade that requires this level of trust and investment, these credentials are the bare minimum that homeowners expect to see.
Forge Software builds general contractor websites that communicate trust, showcase your best work, and win the high-value bids that grow your business. $100/month, everything included.